On Thursday, Minister for Tourism and Small & Medium-sized Enterprises, Lex Delles, held a press briefing regarding the new « Smile Again » campaign, which will highlight the personal and social aspects of shopping locally.
Following the coronavirus crisis and subsequent months in lockdown, it is understandable that some consumers may be wary of returning to their favourite stores. The campaign is designed to assuage those concerns and reassure consumers that their local shops, tradesmen and restaurateurs are following safety guidelines with their customers’ best interests in mind.
