It uses a five-colour scale, with the green A denoting the highest level of quality, the red E the lowest. This makes it easy to compare similar products and see which contains healthier and more nutritious ingredients. As Jean Feyereisen from the ULC explains, the system is more transparent than other labels. “The Nutri-Score always refers to 100g or 100ml. This isn’t the case for many other systems, where daily intake is allowed, which of course changes with age, gender and so forth.”
The scheme is also used in our neighbouring countries, so many consumers will already have seen it on imported products. Therefore, it made sense to officially introduce it here, as well.